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Marketing Research, General

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Blankenship, A.B., George Breen and Alan Dutka, State of the Art Marketing Research, Second Edition. Chicago: American Marketing Association, 1998.
Burns, Robert B., Introduction to Research Methods: International Edition. London: Sage, 2000.
Crask, Melvin, Richard J. Fox and Roy G. Stout, Marketing Research: Principles & Applications. Englewood Cliffs: Prentice-Hall, 1995.
Huff, Darrel, How to Lie With Statistics. New York: Norton, 1945.
Kumar, Ranjit, Research Methodology: A Step-by-Step Guide for Beginners. London: Sage, 1999.
McDonald, Colin and Phyllis Vangeleder, eds., Market and Opinion Research Handbook. 4th Edition. Amsterdam: ESOMAR (European Society for Opinion and Marketing Research, 1999.
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