Recent Studies
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FINANCIAL AND OTHER SERVICES
ELECTRONIC PRODUCTS AND SERVICES
PUBLISHING/MEDIA
CONSUMER PRODUCTS
  • Refined advertising concepts for a luxury automobile manufacturer.
  • Strengthened branding and relevant product attributes and benefits for a condom manufacturer.
  • Developed product refinements and branding directions for designer-brand fragrances.
  • Built an image campaign for bourbon liquor.
  • Evaluated brand equity and recommended repositioning ideas for cold and sore throat remedies.
  • Developed brand positioning for premium meat products.
  • Branded and positioned a new yogurt brand.
  • Developed a premium incentive program for long distance telephone users.
  • Evaluated retail mobile phone store design concepts and developed a refined store design based on consumer insights.

ETHNOGRAPHIES/CONSUMER MARKETS
HEALTHCARE

 

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