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Skills Development Programs for Marketers

Strengthen your team’s research rigor

Overview

More and more research is being handled in-house these days. Be sure that your team is up to speed on how to plan and implement best practices so that every study outcome will be valuable and strategic.

Our skills development programs are fully customized to your needs and are taught by Dr. Hy and his team of skilled and experienced trainers.

Besides being a lively interactive learning experience, QualiData’s skills development courses and workshops:

  • are customized to your team’s objectives
  • include a lively array of experiential and interactive exercises
  • are supported by case studies
  • focus on interpreting results and pinpointing business opportunities
  • emphasize how to transmit new consumer insights throughout your organization and how to champion organizational change

Interactive Workshop Series

While it is not a requirement, we recommend that prior to attendance, participants review the topics relevant to their workshop in Hy’s guidebooks: Ethnography for Marketers: A Guide to Consumer Immersion and Qualitative Market Research: A Comprehensive Guide

  • Ethnography for Marketers™
  • Interpreting Body Language
  • Cultural Immersion Treks
  • Using and Interpreting Projective Techniques
  • Analysis: Making Sense of What Consumers Say
  • Interpreting Semiotic Imagery and Language
  • Constructing Useful, Reliable and Valid On-line Surveys
  • Creative Qualitative Methods for Product Innovation and Branding
  • Training the Trainers: Qualitative Methods
  • Training the Trainers: Advanced Qualitative Methods

Alumni - Skills Development Workshops

Corporate Clients

  • The Clorox Company
  • Colgate-Palmolive
  • Dichter-Neira, Panama
  • Eli Lilly and Company
  • Hallmark Cards
  • McKinsey & Partners
  • Merck
  • Prudential Insurance

Professional Associations and Universities

  • Advertising Research Foundation
  • American Sociological Association
  • Australian Marketing and Social Research Association
  • Brazilian Association of Market Research Companies (ABEP)
  • China Market Research Association
  • ESOMAR, World Research
  • Federal University of Rio de Janeiro, COPPEAD Graduate Business School
  • New Zealand Market Research Society
  • Qualitative Research Consultants Association
  • South African Market Research Association
  • University of Georgia, Masters of Marketing Research Program
  • University of Paris, Sorbonne